Christian Fernandez | Experience

About the company

Meatomania (based in Montpellier, France) produced the best biltong (cured beef snacks) in France: 100% natural, zero sugar, 52% protein ;)

President Founder

Founded and developed Meatomania, producer of 100% natural snacks positioned for sports nutrition.

Designed and launched a range of high-protein, sugar-free, natural snacks compliant with EU health standards, leveraging nutritional research and local sourcing.
Created the brand (name, logos, brand identity, brand tone, IP, packaging).
Devised and executed a full-spectrum commercial strategy—including pricing models, digital marketing, and retail partnerships—resulting in a 2.5x revenue growth by year 3 and entry into 60 retail locations.
Secured €400k through a blend of investor pitches, grant applications, and loans, funding the company’s launch, early-stage growth initiatives.
Built and operated Meatomania's multi-lingual Shopify e-commerce platform and social media presence, building a customer base of 2.000 Meatomaniacs.
Established a CE-approved production facility in Montpellier capable to produce and distribute our products everywhere in the EU.
Recruited, trained and motivated a team of 6.